Pulling the Traffic Lever
Your Offer is solid. You need more high-quality human attention. Two paths:
Path 1: Buy Traffic (Paid Media)
Speed and validation. Use Google Ads, Meta, LinkedIn to get immediate traffic. Best when you're still validating your Offer or need traffic today. Test headlines, price points, value props in days.
The risk: Paid traffic stops when you stop paying. It's rented attention.
Path 2: Build Traffic (Organic Media)
Durability and trust. SEO, AIO, content marketing. Takes 6-12+ months but compounds for years. You need to diagnose your bottleneck: Opportunity problem or Authority problem?
This is exactly what Opportunity + Authority is built for. → Take the 2-Minute SEO Diagnostic
The Smart Play: Use Both
Buy traffic to validate fast. Invest profits in organic. Over time, organic becomes primary and paid becomes a testing tool. That's the Traffic + Offer equation running at full power.