Business Is Fucking Hard. Don't Be Gaslit.
You're staring at an infinite list of marketing tasks. Reels. Ads. SEO. Newsletters. TikTok. LinkedIn carousels. Podcast guesting.
This overwhelm isn't an accident. It's a feature.
Agencies, gurus, and SaaS tools benefit from making marketing seem impossibly complicated. They sell you silver bullets to survive the chaos they helped create.
Beneath the Noise, Marketing Is Simple
Traffic: Getting high-quality human attention.
Offer: A compelling promise of value.
That's the game. Traffic + Offer = Results. Everything else is a distraction.
This framework is your weapon. Its real power isn't in what you do — it's in what it gives you the strategic fortitude to say "No" to.
Which Lever Are You Pulling?
Offer is solid but nobody sees it? Traffic problem. Decode your Traffic.
People see your Offer but nobody buys? Offer problem. Master your Offer.
Not sure which is broken? Don't pull a lever. Validate first.